Search engine optimization (SEO PRACTICE)

Website Keywords Status

2008-12-11T20:17:00.000-08:00

Website Keywords Status

Keywords in "title" tag This is one of the most important places to have a keyword because what is written inside the "title" tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the keyword must be near the beginning.

Keywords in URL Keywords in URLs help rank well on SE’s - e.g. - http://domainname.com/seo-services.html, where “SEO services” is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.

Keyword density in document text 3-7 % density is best, 1-2 % for minor Keywords. Keyword density of for major keywords over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.

Keywords in anchor text The anchor text or link label is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that page will receive by search engines. Keywords in anchor text help inbound links as well as page ranking.

Keywords in headings ("H1", "H2", etc. tags) Headings Offers special clues to the search Engines -- H1, H2, H3 in HTML-ese. Since headlines often contain important hints to the content of the webpage, search engines take note of any keywords found here.

Keywords in the beginning of a document Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table.

Keywords in tags Spiders don't read images but they do read their textual descriptions in the tag, so if you have images on your page, fill in the tag with some keywords about them.

Keywords in metatags Less important, especially for Google. Yahoo! and MSN still rely on them, so if you are optimizing for Yahoo! or MSN, fill these tags properly. In any case, filling these tags properly will not hurt so do it.

Keyword proximity Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other (e.g. “dog food”), with no other words between them. For instance, if you have “dog” in the first paragraph and “food” in the third paragraph, this also counts but not as much as having the phrase “dog food” without any other words in between. Keyword proximity is applicable for keyword phrases that consist of 2 or more words.

Keyword phrases In addition to keywords, you can optimize for keyword phrases that consist of several words – e.g. “SEO services”. It is best when the keyword phrases you optimize for are popular ones, so you can get a lot of exact matches of the search string but sometimes it makes sense to optimize for 2 or 3 separate keywords (“SEO” and “services”) than for one phrase that might occasionally get an exact match.

Secondary keywords Optimizing for secondary keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For instance, “real estate new jersey” might have thousand times less hits than “real estate” only but if you are operating in New Jersey, you will get less but considerably better targeted traffic.

Keyword stemming For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have “dog” on your page, you will get hits for “dogs” and “doggy” as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them.

Keywords Synonyms Optimizing for synonyms of the target keywords, in addition to the main keywords. This is good for sites in English, for which search engines are smart enough to use synonyms as well, when ranking sites but for many other languages synonyms are not taken into account, when calculating rankings and relevancy.

Keyword Mistypes Spelling errors are very frequent and if you know that your target keywords have popular misspellings or alternative spellings (i.e. Christmas and Xmas), you might be tempted to optimize for them. Yes, this might get you some more traffic but having spelling mistakes on your site does not make a good impression, so you'd better don't do it, or do it only in the metatags.

Keyword dilution When you are optimizing for an excessive amount of keywords, especially unrelated ones, this will affect the performance of all your keywords and even the major ones will be lost (diluted) in the text.

Keyword stuffing Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines.

Indexation and Crawl Path Analysis

2008-11-16T20:35:00.000-08:00

Indexation and Crawl Path Analysis is the downward analysis of the entire website from the home page to the deepest product pages. Identifying all barriers preventing search engine spiders from accessing the content on the website. This is an analysis of how search engine spiders are able to navigate their way around a website.

Technical issues that prevent indexation are commonly brought about by:

 Content Management Systems (CMS)
 Session ID's and dynamic URL's
 Search engine unfriendly coding practices (such as JavaScript)
 Un-crawlable navigation
 Poor link architecture and lack of relationships between pages
 Server configurations, DNS setups, multiple domains and redirects

This document will identify all the technical problems currently facing the Delivra website, and provide solutions to overcome these problems. It has been designed as a recommendations document from which can implement these changes with SEO guidance (where necessary).

Once all the barriers have been removed and the website is accessible and ready for indexation. SEO will focus on optimising the on-page content. The optimisation of the on-page content will follow in later Content Relevancy documents.

If any of the recommendations provided by SEO in this document prove to be unfeasible for to implement, Delivra can inform SEO of this and an alternative solution may be found.

SEO: SEARCH ENGINE OPTIMIZATION INTRODUCTION

2008-09-17T02:53:00.000-07:00

SEARCH ENGINE OPTIMIZATION:

Between 85% to 90% of all web site traffic comes from the search engines and web directories, use of those handy-dandy submission services that will submit your site to 980 search engines for a mere $19.95 won’t take care of this traffic. Just because your site is listed in the search engines won’t mean that your customers can find it. But only “search engine optimization and positioning” strategies that are designed to give the engines what they want and need in order to find your site among your competitors and other sites related to your category.
Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science-since it is applying creative techniques to an in-depth study of the search engines and directories.
MarketGoal is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan. Our goal will be to meet your business needs professionally.
Included within this proposal is a detailed Scope of Work specific proposed activities and fees for your review. The Scope of Work will include site On project completion your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines.
optimization and allied web promotion & development activities, SE-friendly content writing, and submission and tracking to over all major and support Search Engines and Directories.

A Brief-“What is Search Engine Optimization”?

With the internet dominating the business world, the need to have an impressive website has increased among companies. Research shows that a fairly large amount of visitors resort to search engines for help when looking for information, hence, a good positioning in the search engine result page (SERP) is imperative. Securing a good position with the search engines is not a matter of chance or coincidence, but of thorough research and keen analysis.

Search engine optimization (SEO) is a process of bringing your website in the top Search
Engine ranking for a strategically defined set of keywords SEO brings your website visible on the internet in the top search engines (Google / Yahoo / MSN) results which are helpful in capturing more clients / visitors.

Benefits of Search Engine Optimization & Marketing include

• Increase and Improve Visibility
• Increase Targeted Traffic
• Increase Qualified Leads and Conversions
• Increase and Expand Market Share
• Increase Online Areas of Influence

Search engine marketing Themes (SEO Practice)

2008-08-11T02:05:00.000-07:00

Search engine marketing, or SEM, is a form of Internet marketing that gives boost to your websites and promote by increasing their visibility and targeted keyword ranking in search engine result pages which result more visitor, more traffic and generate good conversion rate. According to the Search Engine Marketing Professionals, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.

search engine optimization : Search Engine Optimization Services for your web site are an essential part of doing business. In this process we target to get maximum visibility in the major search engines (Google, Yahoo, Msn etc.) can be the largest channel which provide volume and quality of traffic to a web site from search engines of high quality visitors to your web site.

paid placement: Paid placement play an important role in internet marketing or Search engine marketing. Paid placement represents banner ads and other ads that exist outside of the editorial space or content space on a search engine page. Some search engines now use vertical sidebar ads that take up most of the page because they provide more space to the advertiser. Ad buying in this manner continues to shrink as the pool of potential advertisers shrinks.

paid inclusion: Another best way for advertising for search engines in internet marketing or Search engine marketing goes by the name of paid inclusion. This process delivers a text ad within the editorial space. Some major search engines like MSN and AltaVista use paid inclusion to highlight advertisers within search results. To the end user, the text ad may look the same as another search result; only it is at the top of the list.

Paid submission: Paid submission is a third revenue opportunity for search engines. in this service, search engines guarantee that a site will get listed within their search results as soon as possible. Sometimes this even means that the site will receive a higher listing than an unpaid submission, even if the unpaid listing is more relevant.

SEO MARKETING INDIA (SEO Practice)

2008-08-11T02:04:00.000-07:00

SEO MARKETING INDIA:Search Engine Marketing Services for your web site are an essential part for getting more business, and SEO MARKETING INDIA recognize that. Now more than ever, visibility in the major search engines can be the largest channel of quality visitors to your web site. SEO MARKETING INDIA has the experience and professionalism needed to help your business convert search engine traffic and generate more business

3 Explanation Of Search Engines And Search Engine Spiders

2008-05-03T03:57:00.000-07:00

A search engine is quite simply a large database of information. This information is stored in the form of records and is gathered from websites throughout the World Wide Web.

In order to gather this information, search engines use automated software programs known as ‘search engine spiders ‘, which are commonly referred to as ‘spiders’ or ‘bots’. Search engine spiders perform in the same way that web browsers (e.g. Internet Explorer and Firefox) would, except that they are much more limited in what they can do, i.e. they cannot accept Cookies or read JavaScript for example. The sole purpose of a search engine spider is to gather website information and send it back to the search engine database. Search engine spiders use the links between websites as a means of finding their way around the web; this is what is known as ‘crawling’. As a spider follows the links from website to website, it is crawling the web for new content and information.

New content collected from a spider is sent to, and analysed by the search engines ‘algorithm’, the algorithm determines what the web page is about and how it should be ranked in relation to other records (or websites) in its database. There are over 100 different factors that an algorithm will use to analyse a website, and the algorithm will vary from search engine to search engine. This is because different engines put more weighting (or importance) on different factors. Once the algorithm has finished, the new web page is then added to the search engines ‘index’. The index is a term commonly used when describing a search engines database.

When a user enters a query into a search engine such as Google, the query is then sent back to the search engine algorithm. The algorithm then pulls all the relevant records from its Index, and determines which records are the most relevant for that keyword and ranks them accordingly.

Improve Website Ratings (SEO Tips)

2008-04-16T23:17:00.000-07:00

SEO Tips To Improve Your Ratings

Keyword Improvements:
Target major keywords
Those Keywords should be chosen which highly supports the business theme and have high volume of searches.

>Meta-tags
The Meta Keywords should be descriptive & enough sufficient to describe the website or the Key business theme.

>Header and footer
The headers and footers should be defined in accordance of the keywords, to navigate the website.

>SEO Pages
SEO webpages should be added to strengthen the website major theme and to support the home page

>SEO Content Positioning
SEO Content should also be placed in the UI web pages in order to generate the web pages relevancy.

On-Page Improvements :

>Headers (h1, h2 etc)
Headers h1, h2 etc should be positioned in the web pages in order to generate the hierarchy & relevancy.

>Site Map
The website should have Google Site Map & Yahoo Site Map along with UI Site Map

>WebPage Structure
Web Page structure should follow a hierarchy.(Heading, Sub heading, Links etc)

>Navigation Structure
Website structure should be organized in such a way that all the pages in the website should be easily crawled & reachable.

>Content Duplicacy
Content duplicacy should be strictly checked and unique content should be placed in the website

Off-Page Improvements :
>Article Submissions
Article submission should be done in order to generate the website relevancy, traffic & SERP's in the Search Engines.

>Press Releases
Press Releases should be done in order to generate the website relevancy, traffic & SERP's in the Search Engines.

>Link Building
Link Building should be done in order to generate the website relevancy, traffic & SERP's in the Search Engines.

>Forum posting
Forum Posting should be done in order to generate the website relevancy, traffic & SERP's in the Search Engines.

>Directory listings
Directory Listing should be done in order to generate the website relevancy, traffic & SERP's in the Search Engines.

Site Design Improvements :
>Image Optimization
Website Images should be optimized with alt tag, on the basis of targeted themes.

>URL's
Website URLs should be static & should not have session id's.

>CSS & Div
Website developed in "div" & "CSS" is love by the Search Engines, so div & css should be used

>Frames & iframes
Frames & iFrames should be strictly checked and they should be removed ASAP

>,
In-depth use of tr, td should always be avoided.

>Graphical Links
Graphical Links should be avoided and if necessary they should be kept as much as textual as possible

Linking Improvements :
>Inbound Links
The inbound link helps to gain the ranking, so they should be tried to increase.

>Outbound Links
Outbound links should be tried to minimize & they should point to the Good relevant websites.

>Broken Links
Broken Links should be strictly checked and should be removed.

>Internal Backlinks
Internal backlinks should be organized to support the theme & relevancy of the home page with website key theme.

SEO Techniqe Conduct Keyword Research

2008-01-07T04:01:00.000-08:00

Conduct Keyword Research
One of important as well as researchable part of SEO is Keyword research. Without the targeted optimized keyword, your efforts to rank high in the major search engines will go on wrong direction and results less traffic. The process of keyword research involves several phases:
Brainstorming – Think creatively as a end-user (visitors) would be think while type in to search engines when extracting the information that your site offers (including search techniques like wordings, Phrases, synonyms, etc).

Surveying Customers - Surveying past or potential customers is a great way to expand your keyword list to include as many terms and phrases as possible. It can also give you a good idea of what's likely to be the biggest traffic drivers and produce the highest conversion rates.

Use KW Research Tools - keyword research tool (Like: Word tracker, Good keyword & Overture etc.) provide good keyword idea and traffic on particular keyword.

Term Selection – In final step is to create a keyword matrix that analyzes the terms you believe are valuable for site traffic and relevancy of conversions for each.

Performance Testing and Analytics - refine keyword selection as per site and content requirement.

Targeting the Absolute Terms

Targeting the absolute terms is important. It encompasses more than merely measuring traffic levels and choosing the highest trafficked terms. An intelligent process for keyword selection will measure each of the following:

Conversion Rate – Absolute keyword research increase conversion rate.

Predicted Traffic - An estimate of monthly traffic through particular keyword or phrase.

Value per Customer - An average amount of revenue earned per customer using the term or phrase to search - comparing big-ticket search terms vs. smaller ones.

Keyword Competition - A rough measurement of the competitive environment and the level of difficulty for the given term/phrase. This is typically measured by metrics that include the number of competitors, the strength of those competitors' links, and the financial motivation to be in the sector. Once you've analyzed each of these elements, you can make effective decisions about the terms and phrases

SEO Critical Components of Optimizing a Site

2007-11-06T01:10:00.000-08:00

Components to be Optimized

Following components play an important role and make website crawler friendly So that it can be easily crawled, indexed, and ranked by search engine spiders. As we discuss in SEO-Introduction (Link popularity) that site popularity play an important role in site rank so, if the site popularity combines with these features give a site the best chance of ranking well for targeted keywords.

Search Engine Optimization (Introduction)

2007-10-31T23:36:00.000-07:00

What is SEO?

SEO is an internet marketing tool. Whose objective is to active practice of optimizing a web site by improving internal and external aspects in order to increase web visitors by ranking high in major search engines with desired keywords. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization. This Blog is designed to describe all areas of SEO - all the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.

Why website need SEO?

As graph shown above the majority of web traffic is driven by the major search engines like Google, AOL, MSN, Yahoo and Ask. If your site cannot be ranked in major search engines or your content cannot be put into their databases, you miss out the opportunity to get traffic available to websites. If your site cannot be ranked in search engines or your content cannot be put into their databases with targeted keyword and phrases, you miss out on the opportunities available to websites. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. So, investing in SEO, whether through time or finances, can have an exceptional return in all either it is publicity, revenue, and exposure

How Search Engine Operates?

Search engines have there own algorithm or are a mixture of algorithms that allows them to provide relevant web results when searchers find the information.

Crawling the Web:
Automated programs used by search engines, called "Bots" or "Spiders", that use the navigation structure of the web to "crawl".

Indexing Documents:
Web crawlers create a copy of all the visited pages and index them in there database.

Processing Queries:
When a request for information is comes into user interface (Search box) then it will automatically transferred to the search engine then search engine retrieves from its index all the document that match the query.

Ranking Results:
In this process search engine has determined which results are most relevant to user query, Search engines follow a set of rules to extract the query, known as an algorithm which sort the results pages in order from most relevant to least so that users can easily make a choice about which to select.

What are Speed Bumps & Walls?

When search engine spiders crawl the web, crawler firstly crawl the architecture of web links to find new documents and revisit all those hyperlinks that may have changed. In the Conformity of words to the genius of speed bumps and walls, complex links and deep site structures with little unique content may serve as "bumps." Data that cannot be accessed by crawler links qualify as "walls."

“Speed Bumps" for Search Engine Spiders:
URLs with dynamic parameters; i.e. (http://www.url.com/index.php?id=42ak=34rr&User=%page%)
Pages with more than 100 unique links to other pages on the site
Pages contains more than 3 clicks/links from the home page of a website
Pages "Session ID" or Cookie to enable navigation
Pages that are split into "frames"

"Walls" for Search Engine Spiders:
Pages accessible only via a submit button.
Pages require a drop down menu (HTML attribute) to access them.
Documents accessible only via a search box.
Pages requiring a login.
Pages that re-direct before showing content (search engines call this cloaking or bait-and-switch and may actually ban sites that use this tactic).

Information Search Engines Can Trust?

When crawler index the structure of web links and web content, they Index two different information about a site (a) site attributes and (b) description about that site from other pages of a sites. As web is commercial place for all sites, where almost all sites interested in ranking well with there targeted keywords, the engines have learned that they cannot trust on websites to be honest about their importance. Thus, the days when artificially stuffed Meta tags and keyword-rich pages dominated search results have vanished and given way to search engines that measure trust via links and content.
The theory goes to Link popularity that if other websites link to you, your site must be popular, and thus, have value. If those links come from very popular and important sites like sites related to your theme, sites with high Page rank etc. then their power is multiplied to much greater degrees. Links from these sites inherent trust that search engines then use to boost your ranking position.

Some most important factors crawler look when attempting to value a link:
The Anchor Text of Link.
Global Popularity of the Site.
Popularity of Site in Relevant Communities.
Content Directly Surrounding the Link.
Content of the Linking Page.