SEO Techniqe Conduct Keyword Research

Conduct Keyword Research
One of important as well as researchable part of SEO is Keyword research. Without the targeted optimized keyword, your efforts to rank high in the major search engines will go on wrong direction and results less traffic. The process of keyword research involves several phases:
Brainstorming – Think creatively as a end-user (visitors) would be think while type in to search engines when extracting the information that your site offers (including search techniques like wordings, Phrases, synonyms, etc).

Surveying Customers - Surveying past or potential customers is a great way to expand your keyword list to include as many terms and phrases as possible. It can also give you a good idea of what's likely to be the biggest traffic drivers and produce the highest conversion rates.

Use KW Research Tools - keyword research tool (Like: Word tracker, Good keyword & Overture etc.) provide good keyword idea and traffic on particular keyword.

Term Selection – In final step is to create a keyword matrix that analyzes the terms you believe are valuable for site traffic and relevancy of conversions for each.

Performance Testing and Analytics - refine keyword selection as per site and content requirement.

Targeting the Absolute Terms

Targeting the absolute terms is important. It encompasses more than merely measuring traffic levels and choosing the highest trafficked terms. An intelligent process for keyword selection will measure each of the following:

Conversion Rate – Absolute keyword research increase conversion rate.

Predicted Traffic - An estimate of monthly traffic through particular keyword or phrase.

Value per Customer - An average amount of revenue earned per customer using the term or phrase to search - comparing big-ticket search terms vs. smaller ones.

Keyword Competition - A rough measurement of the competitive environment and the level of difficulty for the given term/phrase. This is typically measured by metrics that include the number of competitors, the strength of those competitors' links, and the financial motivation to be in the sector. Once you've analyzed each of these elements, you can make effective decisions about the terms and phrases