SEO Techniqe Conduct Keyword Research

Conduct Keyword Research
One of important as well as researchable part of SEO is Keyword research. Without the targeted optimized keyword, your efforts to rank high in the major search engines will go on wrong direction and results less traffic. The process of keyword research involves several phases:
Brainstorming – Think creatively as a end-user (visitors) would be think while type in to search engines when extracting the information that your site offers (including search techniques like wordings, Phrases, synonyms, etc).

Surveying Customers - Surveying past or potential customers is a great way to expand your keyword list to include as many terms and phrases as possible. It can also give you a good idea of what's likely to be the biggest traffic drivers and produce the highest conversion rates.

Use KW Research Tools - keyword research tool (Like: Word tracker, Good keyword & Overture etc.) provide good keyword idea and traffic on particular keyword.

Term Selection – In final step is to create a keyword matrix that analyzes the terms you believe are valuable for site traffic and relevancy of conversions for each.

Performance Testing and Analytics - refine keyword selection as per site and content requirement.

Targeting the Absolute Terms

Targeting the absolute terms is important. It encompasses more than merely measuring traffic levels and choosing the highest trafficked terms. An intelligent process for keyword selection will measure each of the following:

Conversion Rate – Absolute keyword research increase conversion rate.

Predicted Traffic - An estimate of monthly traffic through particular keyword or phrase.

Value per Customer - An average amount of revenue earned per customer using the term or phrase to search - comparing big-ticket search terms vs. smaller ones.

Keyword Competition - A rough measurement of the competitive environment and the level of difficulty for the given term/phrase. This is typically measured by metrics that include the number of competitors, the strength of those competitors' links, and the financial motivation to be in the sector. Once you've analyzed each of these elements, you can make effective decisions about the terms and phrases

SEO Critical Components of Optimizing a Site

Components to be Optimized

Following components play an important role and make website crawler friendly So that it can be easily crawled, indexed, and ranked by search engine spiders. As we discuss in SEO-Introduction (Link popularity) that site popularity play an important role in site rank so, if the site popularity combines with these features give a site the best chance of ranking well for targeted keywords.

Search Engine Optimization (Introduction)

What is SEO?

SEO is an internet marketing tool. Whose objective is to active practice of optimizing a web site by improving internal and external aspects in order to increase web visitors by ranking high in major search engines with desired keywords. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization. This Blog is designed to describe all areas of SEO - all the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.

Why website need SEO?


As graph shown above the majority of web traffic is driven by the major search engines like Google, AOL, MSN, Yahoo and Ask. If your site cannot be ranked in major search engines or your content cannot be put into their databases, you miss out the opportunity to get traffic available to websites. If your site cannot be ranked in search engines or your content cannot be put into their databases with targeted keyword and phrases, you miss out on the opportunities available to websites. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. So, investing in SEO, whether through time or finances, can have an exceptional return in all either it is publicity, revenue, and exposure

How Search Engine Operates?

Search engines have there own algorithm or are a mixture of algorithms that allows them to provide relevant web results when searchers find the information.

Crawling the Web:
Automated programs used by search engines, called "Bots" or "Spiders", that use the navigation structure of the web to "crawl".

Indexing Documents:
Web crawlers create a copy of all the visited pages and index them in there database.

Processing Queries:
When a request for information is comes into user interface (Search box) then it will automatically transferred to the search engine then search engine retrieves from its index all the document that match the query.

Ranking Results:
In this process search engine has determined which results are most relevant to user query, Search engines follow a set of rules to extract the query, known as an algorithm which sort the results pages in order from most relevant to least so that users can easily make a choice about which to select.

What are Speed Bumps & Walls?

When search engine spiders crawl the web, crawler firstly crawl the architecture of web links to find new documents and revisit all those hyperlinks that may have changed. In the Conformity of words to the genius of speed bumps and walls, complex links and deep site structures with little unique content may serve as "bumps." Data that cannot be accessed by crawler links qualify as "walls."

“Speed Bumps" for Search Engine Spiders:
URLs with dynamic parameters; i.e. (http://www.url.com/index.php?id=42ak=34rr&User=%page%)
Pages with more than 100 unique links to other pages on the site
Pages contains more than 3 clicks/links from the home page of a website
Pages "Session ID" or Cookie to enable navigation
Pages that are split into "frames"

"Walls" for Search Engine Spiders:
Pages accessible only via a submit button.
Pages require a drop down menu (HTML attribute) to access them.
Documents accessible only via a search box.
Pages requiring a login.
Pages that re-direct before showing content (search engines call this cloaking or bait-and-switch and may actually ban sites that use this tactic).

Information Search Engines Can Trust?

When crawler index the structure of web links and web content, they Index two different information about a site (a) site attributes and (b) description about that site from other pages of a sites. As web is commercial place for all sites, where almost all sites interested in ranking well with there targeted keywords, the engines have learned that they cannot trust on websites to be honest about their importance. Thus, the days when artificially stuffed Meta tags and keyword-rich pages dominated search results have vanished and given way to search engines that measure trust via links and content.
The theory goes to Link popularity that if other websites link to you, your site must be popular, and thus, have value. If those links come from very popular and important sites like sites related to your theme, sites with high Page rank etc. then their power is multiplied to much greater degrees. Links from these sites inherent trust that search engines then use to boost your ranking position.

Some most important factors crawler look when attempting to value a link:
The Anchor Text of Link.
Global Popularity of the Site.
Popularity of Site in Relevant Communities.
Content Directly Surrounding the Link.
Content of the Linking Page.