Search engine marketing Themes (SEO Practice)

Search engine marketing, or SEM, is a form of Internet marketing that gives boost to your websites and promote by increasing their visibility and targeted keyword ranking in search engine result pages which result more visitor, more traffic and generate good conversion rate. According to the Search Engine Marketing Professionals, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.

search engine optimization : Search Engine Optimization Services for your web site are an essential part of doing business. In this process we target to get maximum visibility in the major search engines (Google, Yahoo, Msn etc.) can be the largest channel which provide volume and quality of traffic to a web site from search engines of high quality visitors to your web site.

paid placement: Paid placement play an important role in internet marketing or Search engine marketing. Paid placement represents banner ads and other ads that exist outside of the editorial space or content space on a search engine page. Some search engines now use vertical sidebar ads that take up most of the page because they provide more space to the advertiser. Ad buying in this manner continues to shrink as the pool of potential advertisers shrinks.


paid inclusion: Another best way for advertising for search engines in internet marketing or Search engine marketing goes by the name of paid inclusion. This process delivers a text ad within the editorial space. Some major search engines like MSN and AltaVista use paid inclusion to highlight advertisers within search results. To the end user, the text ad may look the same as another search result; only it is at the top of the list.


Paid submission: Paid submission is a third revenue opportunity for search engines. in this service, search engines guarantee that a site will get listed within their search results as soon as possible. Sometimes this even means that the site will receive a higher listing than an unpaid submission, even if the unpaid listing is more relevant.